Tim Cook, Making Apple His Own

i thought interesting article...never saw these comments ive before.

tim cook, making apple own

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jonathan ive, head of design @ apple , name adored followers steve jobs, says cook has not neglected company's central mission: innovation. "honestly, don't think anything's changed," said. , includes clamor exciting new thing. "people felt same way when working on iphone," ive added.

"it hard of patient," ive said. "it hard steve. hard tim."

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almost daily, employees spot jobs having lunch on apple's campus ive. these days, ive said, meets 3 days week cook, in each other's offices. ive said design processes unchanged.

"steve established set of values, , established preoccupations , tones enduring," ive said. chief among them, said, reliance on small creative teams membership remains intact day. philosophy materials , products intertwined continues under cook. instance, when company decided use titanium build laptop, ive said, , cook , jobs thought extensively how push boundaries of metal , feel wanted. , ive pointed enduring value: complete focus on product.

if jobs maniacal design, cook projects "quiet consideration," ive said. cook digests things carefully, time, ive said "testifies fact knows it's important."

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lower-level employees praise cook's approachability , intellect. less hands-on in developing products predecessor. point development of so-called iwatch - "smartwatch" apple observers eagerly awaiting next world-beating gadget. cook less involved in minutiae of product engineering watch , has instead delegated duties members of executive cabinet, including ive, according people involved in project, spoke on condition of anonymity because not authorized speak press. apple declined comment.

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rogifan said: ↑

i thought interesting article...never saw these comments ive before.

tim cook, making apple own

click expand...

i continue believe tc has far done admirable job, under challenging conditions, , doesn't credit deserves tech pundits , bloggers. (or occasional mr poster, matter.)

 

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