Apple Managers Didn't Know How Spotify Worked, Engineers Used Pandora Over iTunes Radio

engineers working on itunes radio prefer listen spotify , pandora because better platforms, according new report buzzfeed. claims not did employees prefer apple's competitors on own radio service, says middle management willfully ignorant how spotify worked, thinking streaming service.

it's "why thought itunes radio spotify killer," said 1 employee. piece alleges apple has been overly focused on driving downloads on itunes , slow adapt shift in user listening preferences towards subscription-based services.

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past , current employees in company direct knowledge of itunes , apple's services ping , itunes radio told buzzfeed apple engineers involved products preferred use spotify , pandora. "everyone's excuse it's because work on itunes, running , closing app after every code change," 1 source said. "but it's because spotify has free music real social platform." in personal time, sources said, employees used spotify , pandora.

apple employees confirmed management actively ignored itunes' streaming competitors, managers refusing open or use spotify. 1 source said "as last year," members of management didn't know spotify on-demand streaming service, assuming radio service.

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the disconnect between employees, along belief spotify , pandora weren't real threats itunes, may have been significant contributing factor apple's slowness embrace streaming music. reluctance cut itunes sales factor, platform revolutionized music industry in 2003.

according recent report the wall street journal, apple's main goal itunes radio boosting both device sales , sales of itunes music, largely ignored real problem -- growing popularity of on-demand streaming music , products being offered competitors. itunes radio viewed "baby step" streaming music industry when apple needed leap.

apple had similar issue in 2010 when launched ping. designed social networking , music recommendation service, ping created push users purchase songs rather true effort towards improving recommendations, led failure in 2012. "the biggest reason why ping failed because apple not interested in making network -- interested in making purchase pusher," said 1 of buzzfeed's sources.

purchase of beats, appears apple ready make significant leap streaming music industry, though cautious one. company reportedly plans keep beats standalone brand rather integrating directly itunes, gives safety net should service fail.

along streaming music service itself, apple gaining fresh blood music endeavors. beats co-founders jimmy iovine , dr. dre, both of whom set join apple employees, both have extensive experience in music industry , invaluable rapport younger generation of listeners.

article link: apple managers didn't know how spotify worked, engineers used pandora on itunes radio

 

those middle management guys should looked , possibly fired.

 

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