iOS 8 Downloads Cause Spike in Web Traffic as Adoption Rate Climbs Slowly

- July 25, 2014

apple yesterday released ios 8 public, opening doors iphone, ipad , ipod touch owners download , install apple's latest version of ios on devices. according the guardian, release caused internet traffic surge in uk as 60 percent compared same time previous day millions of ios users rushed update devices.

lonap web traffic data ios launch timeframe (blue) vs. previous day (red)
data lonap shows web traffic surged ios 8 released @ 6:00 pm uk time. traffic remained strong several hours, peak @ 8:00 pm in uk more 70 gigabits per second being transferred through lonap's exchange.

ios 8 adoption mixpanel

ios 8 may have caused web traffic briefly increase, first-day adoption rate of mobile operating system relatively low when compared previous ios rollouts. according analytics firm mixpanel, 14 percent of ios devices tracks running ios 8. data mobile marketing company fiksu shows similar slow uptake in ios 8 adoption of apple's latest ios version trailing last of last several ios launches.

fiksu ios 8 tracker
the slower update rate may due a record number of iphone owners purchasing new devices. apple sold more 4 million iphone 6 , iphone 6 plus units in first 24 hours pre-orders available last week. customers receiving new phone in coming weeks may delay upgrading current device, opting instead prepare handset sale.

factor may large storage size required over-the-air updates. though ios 8 update on 1 gb in size, required 4.6 gb of free storage space on iphone , 7 gb of free storage on ipad installation. that's half free space available on 16 gb device, forcing many owners decide whether delete content devices or install update.

article link: ios 8 downloads cause spike in web traffic adoption rate climbs slowly